Cookie Policy

Last Updated: May 28, 2026

1. Introduction

Welcome to Pizza Luce. We are committed to being transparent about the technologies we use on our website. This Cookie Policy is designed to help you understand what cookies are, how we use them, what types of cookies we deploy on eat-pizzaluce.digital, and how you can manage your cookie preferences.

This policy should be read alongside our Privacy Policy and Terms of Service, both of which are available on our website. Together, these documents describe how we collect, use, and protect your personal information in accordance with applicable United States privacy laws, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), where applicable.

If you have any questions about this Cookie Policy, please contact us using the details provided at the end of this document.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. These files are stored in your browser and allow websites to recognize your device and remember certain information about your visit, such as your preferences, login status, and browsing behavior.

Cookies serve a wide variety of purposes. Some cookies are essential for a website to function properly, while others are used to improve performance, personalize your experience, or deliver targeted advertising. Cookies do not typically contain personally identifiable information by themselves, but they may be linked to personal information that we hold about you.

In addition to cookies, we may also use similar tracking technologies, including:

  • Web Beacons (Pixel Tags): Tiny invisible images embedded in web pages or emails that track whether a page has been accessed or an email has been opened.
  • Local Storage: A technology similar to cookies that stores data directly in your browser without an expiration date unless manually cleared.
  • Session Storage: Similar to local storage, but data is cleared once the browser session ends.
  • JavaScript Tags: Small pieces of code that collect data about user behavior on our website.

For the purposes of this policy, all of these technologies are collectively referred to as "cookies."

3. How Do Cookies Work?

When you visit eat-pizzaluce.digital, our web server sends a cookie file to your browser. Your browser stores the cookie on your device. The next time you visit our website, your browser sends the cookie back to our server, allowing us to recognize your device and recall information from your previous visit.

Cookies can be set by the website you are visiting (first-party cookies) or by third-party services that provide functionality on our website, such as analytics tools, advertising networks, or social media platforms (third-party cookies).

Cookies have varying lifespans. Session cookies expire when you close your browser, while persistent cookies remain on your device for a specified period or until you delete them manually.

4. Types of Cookies We Use

Pizza Luce uses four main categories of cookies on eat-pizzaluce.digital. Below is a detailed explanation of each category:

4.1 Essential Cookies

Essential cookies (also known as strictly necessary cookies) are cookies that are required for the basic functioning of our website. Without these cookies, certain parts of our website would not work correctly. These cookies do not collect any personal information and cannot be turned off in our systems.

Examples of what essential cookies do on our website include:

  • Keeping you logged in as you navigate between pages
  • Remembering items you have added to your online order or cart
  • Ensuring secure transmission of data between your browser and our server
  • Storing your cookie consent preferences
  • Enabling access to secure areas of our website

4.2 Analytics and Performance Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This information helps us improve the structure, content, and overall user experience of eat-pizzaluce.digital. We use Google Analytics, one of the most widely used analytics platforms, to gather this data.

Data collected by analytics cookies may include:

  • Pages visited and time spent on each page
  • How you arrived at our website (search engine, direct link, referral, etc.)
  • Your approximate geographic location (city/region level)
  • Device type, operating system, and browser information
  • Interactions with buttons, links, and forms

4.3 Functional Cookies

Functional cookies enable our website to provide enhanced functionality and personalization based on your preferences and past interactions. These cookies may be set by us or by third-party providers whose services we have integrated into our website.

Functional cookies may be used to:

  • Remember your preferred language or location settings
  • Store your food preferences and past order history for faster reordering
  • Customize the content displayed to you based on your browsing history
  • Enable embedded features such as maps, videos, or live chat tools
  • Remember accessibility settings you have configured

4.4 Advertising and Targeting Cookies

Advertising cookies (also known as targeting or marketing cookies) are used to deliver advertisements that are relevant to you and your interests. These cookies track your browsing habits across our website and other websites to build a profile of your interests and show you relevant ads. They are placed by advertising networks with our permission.

Advertising cookies may:

  • Track your visits to our website and other websites
  • Build a profile of your interests to show relevant ads on other platforms
  • Measure the effectiveness of our advertising campaigns
  • Prevent the same ad from appearing to you too many times (frequency capping)
  • Help us understand how users who clicked on ads interact with our website

5. Specific Cookies We Use

The following table provides a detailed overview of the specific cookies used on eat-pizzaluce.digital, including their names, purposes, types, and durations:

Cookie Name Provider Purpose Type Duration
cookieconsent_status eat-pizzaluce.digital Stores the user's cookie consent preferences so the consent banner is not shown on every visit. Essential 1 year
session_id eat-pizzaluce.digital Maintains your session as you browse through the website, keeping your cart and login state intact. Essential Session
cart_token eat-pizzaluce.digital Stores a unique identifier for your shopping cart so your selected items are retained during your visit. Essential 30 days
csrf_token eat-pizzaluce.digital Security cookie used to prevent Cross-Site Request Forgery (CSRF) attacks during form submissions. Essential Session
_ga Google Analytics Registers a unique ID that is used to generate statistical data on how you use our website. Used to distinguish users. Analytics 2 years
_gid Google Analytics Registers a unique ID that is used to generate statistical data on how you use our website. Used to distinguish users on a daily basis. Analytics 24 hours
_gat Google Analytics Used to throttle the request rate to Google Analytics, limiting the collection of data on high-traffic sites. Analytics 1 minute
_ga_[ID] Google Analytics (GA4) Used by Google Analytics 4 to persist session state and track user interactions across sessions. Analytics 2 years
_gcl_au Google Ads Used by Google Ads to store and track conversions from ad clicks to website actions, such as placing an order. Advertising 90 days
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising 3 months
_fbc Facebook (Meta) Stores the last click attribution from Facebook Ads to track the effectiveness of Facebook advertising campaigns. Advertising 2 years
user_preferences eat-pizzaluce.digital Stores user preferences such as location, dietary preferences, and favorite menu items to personalize the browsing experience. Functional 6 months
lang eat-pizzaluce.digital Remembers the user's preferred language setting for the website interface. Functional 1 year
recently_viewed eat-pizzaluce.digital Tracks recently viewed menu items to allow for quick reordering and personalized recommendations. Functional 30 days

Note: This table may not be exhaustive. Third-party services may update their cookies without prior notice. We periodically review and update this table to ensure accuracy.

6. Third-Party Cookies

Some cookies on eat-pizzaluce.digital are set by third-party services that we use to enhance our website's functionality and marketing capabilities. These third parties have their own privacy and cookie policies, which govern how they use the data they collect. We encourage you to review these policies for a fuller understanding of how your data is used.

Key third-party services we use include:

  • Google Analytics: Used to analyze website traffic and user behavior. Google Privacy Policy
  • Google Ads: Used for online advertising and conversion tracking. Google Privacy Policy
  • Meta (Facebook): Used for social media advertising and remarketing. Meta Privacy Policy
  • Online Ordering Platforms: Third-party ordering systems integrated into our website may set their own cookies to process your food orders securely.

7. How to Manage and Disable Cookies

You have the right to decide whether to accept or reject non-essential cookies. Below are several methods by which you can manage your cookie preferences:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "Options," "Settings," "Preferences," or "Tools" menu of your browser. Below are links to the cookie management instructions for the most popular browsers:

Please note that restricting cookies through your browser settings may affect the functionality of eat-pizzaluce.digital and other websites you visit.

7.2 Opt-Out Tools for Specific Services

In addition to browser settings, you can use the following opt-out tools to disable specific third-party tracking cookies:

7.3 Mobile Device Settings

If you access eat-pizzaluce.digital on a mobile device, you can control interest-based advertising through your device settings:

  • iOS (Apple): Go to Settings > Privacy & Security > Tracking, and toggle off "Allow Apps to Request to Track."
  • Android: Go to Settings > Google > Ads, and enable "Opt out of Ads Personalization."

8. Impact of Disabling Cookies

The following table outlines the potential impact of disabling each category of cookies:

Cookie Type Impact of Disabling
Essential Cookies The website may not function correctly. You may be unable to place online orders, maintain a shopping cart, or log into your account. Core security features may also be compromised.
Analytics Cookies We will be unable to analyze how you use our website. This means we cannot identify and fix issues or improve our website's performance and content. There is no direct impact on your browsing experience.
Functional Cookies Personalized features will be unavailable. You may need to re-enter your preferences (such as your location or dietary preferences) each time you visit. Some embedded features like maps or live chat may not work properly.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You may also see the same ads more frequently as frequency capping will not function properly. Disabling these cookies does not reduce the total number of ads you see.

9. Your Rights Under U.S. Privacy Law

Depending on your state of residence, you may have specific rights regarding the personal data collected through cookies. In particular, residents of California have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

  • Right to Know: The right to request information about the categories and specific pieces of personal data we collect, use, disclose, or sell, including data collected through cookies.
  • Right to Delete: The right to request the deletion of personal data we have collected from you.
  • Right to Opt-Out of Sale or Sharing: The right to opt out of the sale or sharing of your personal data for cross-context behavioral advertising purposes. You may exercise this right by clicking "Do Not Sell or Share My Personal Information" where available on our website.
  • Right to Limit Use of Sensitive Personal Information: The right to limit the use and disclosure of sensitive personal information.
  • Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your privacy rights.

To exercise any of these rights, please contact us using the information provided in Section 11 of this policy. We will respond to verified requests within 45 days as required by law.

Additionally, our use of cookies is guided by the Federal Trade Commission (FTC) Act's prohibition on unfair or deceptive practices in commerce, and we are committed to maintaining transparent and honest data practices.

10. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our cookie practices, applicable laws, or improvements to our website. When we make material changes to this policy, we will update the "Last Updated" date at the top of this page and, where appropriate, provide additional notice (such as a banner notification on our website).

We encourage you to periodically review this Cookie Policy to stay informed about how we use cookies. Your continued use of eat-pizzaluce.digital after any changes are posted constitutes your acceptance of the updated Cookie Policy.

Archived versions of this Cookie Policy are available upon request by contacting us at the details below.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us using the following information:

Pizza Luce

We aim to respond to all privacy-related inquiries within 30 business days. If you are a California resident and wish to submit a verifiable consumer request under the CCPA/CPRA, please indicate this clearly in your communication so we can prioritize your request appropriately.